The Made by Finland campaign was a collaboration between the Association for Finnish Work, its members and collaborative organisations. Made by Finland celebrated the grand anniversary of Finnish independence in 2017, taking pride in the diversity of Finnish work, and communicated about work that builds Finnish well-being.

The Made by Finland campaign invited all Finns to present their own work and discuss it. The centenary year campaign included, e.g., various events and occasions, a national Open Doors event and the Seuraavat sata vuotta (‘the Next Hundred Years’) film by Klaus Härö, as well as a research study on Finnish work.